Understandable Statistics: Concepts and Methods
Understandable Statistics: Concepts and Methods
12th Edition
ISBN: 9781337119917
Author: Charles Henry Brase, Corrinne Pellillo Brase
Publisher: Cengage Learning
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Chapter 11.4, Problem 6P

(a)

To determine

Find the level of significance.

State the null and alternative hypothesis.

(b)

To determine

Find the sample test statistic R, the number of runs.

(c)

To determine

Find the lower critical value.

Find the upper critical value.

(d)

To determine

Mention the conclusion of the test.

(e)

To determine

Interpret the conclusion in the context of the application.

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2.62 For the period 2001–2008, the Bristol-Myers Squibb Company, Inc. reported the following amounts (in billions of dollars) for (1) net sales and (2) advertising and product promotion. The data are also in the file XR02062.   Source: Bristol-Myers Squibb Company, Annual Reports, 2005, 2008.   Year         Net Sales           Advertising/Promotion 2001       $16.612                     $1.201 2002       16.208                     1.143 2003       18.653                     1.416 2004       19.380                     1.411 2005       19.207                     1.476 2006       16.208                     1.304 2007       18.193                     1.415 2008        20.597                    1.550   For these data, construct a line graph that shows both net sales and expenditures for advertising/product promotion over time. Some would suggest that increases in advertising should be accompanied by increases in sales. Does your line graph support this?

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Understandable Statistics: Concepts and Methods

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