MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 14, Problem 11MA
Summary Introduction

To discuss: The factors, which company M must consider while fixing the market cost.

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The Services industry is one of the most affected by the COVID-19 outbreak, and to be able to hype up the industry, think of new or innovative ways on how to help boost it. With given travel agency in Philippines called: Creative Travel Agency Discuss the proposed pricing strategies of your chosen company and compare them with their direct and indirect competitors. Choose 1 direct and 1 indirect competitor. Do not forget to cite your references/websites.
Research your company and determine their pricing on all of their products/services?  Are they competitive in their pricing?  Are they higher or lower than the competition?  What type of pricing strategies do they use (refer to your text)? What do you feel about their pricing decisions? The company I chose is Walmart
b. If you were concerned about low income individuals having access to water, what type of pricing structure would you use in your municipality? Explain.
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