Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16.4, Problem 16.4LO
Summary Introduction

To classify: The retailers in terms of retail positioning matrix, and specify retailing mix action.

Introduction:

An individual or business who sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.

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