Principles Of Operations Management
Principles Of Operations Management
11th Edition
ISBN: 9780135173930
Author: RENDER, Barry, HEIZER, Jay, Munson, Chuck
Publisher: Pearson,
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Chapter 2, Problem 1DQ
Summary Introduction

To determine: Whether Boeing could be labelled as a global or a transnational firm.

Introduction:

Global firm:

A global firm will look at the market as one global market. It will have a centralized headquarters which will coordinate the overall operation.

Transnational firm:

A transnational firm will have a global market but with customization for the individual regional markets. The strategy will be customized for individual locations.

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Based on the descriptions and analyses in this chapter,would Boeing be better described as a global firm or atransnational firm? Discuss.
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