Renault is French automotive manufacturer founded in 1899 by the Renault brothers in Boulogne Billancourt. The company is now employing about 127,000 people all around the world.
Since 1999, Renault is linked to the Japanese automotive manufacturer Nissan trough an alliance, to become the world fourth largest automotive group.
However, after several chess, the group decided to review its strategies and hire a new CEO. Therefore, the company hired Carlos Ghosn as the new CEO of the group. He quickly established a new strategy for Renault and he also wanted to implement a brand oriented strategy of a more global perspective than before.
In February 2014, Carlos Ghosn presented his mid-term review of the strategic plan for the group.
In
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Assess whether they are appropriate for the effective management of enterprise wide risks
As I mentioned above, suicides at Renault marked the minds of management team, but not only from a human point of view, also from a marketing point of view.
Indeed another suicide took place on the workplace at Renault Cleon near Rouen (France), the employee left a note before his suicide that said: “Thank you Renault, thank you for the years of pressure, blackmail to work at night... Where the right to strike does not exist, do not protest or you will receive threats...”
Renault denied all charges about this case. Since the current crisis at Renault and the new director, all seems less “politicized”.
Orders come mainly from new director, and he has almost full power to turn everything around, including more complex cadences of restructuration taking crisis apologize.
Renault previously was seen as a model for workers with many unions and full use, with many advantages.
Since this new direction, multiple suicides occurred, and more strikes appear to denounce the destruction of hundreds jobs.
Previously the dialogue between unions and management was cordial, it is now almost
New vision and strategy. After 2008 bailout, GM has encountered real changes and rearranged the way it works together. New individuals were named to the company 's administration group with Daniel Akerson as the CEO. He shook GM 's bureaucratic authoritative culture and acquainted new methodology and dreams with the business. GM got to be littler yet leaner and is turning out to be more cost focused.
According to the 2013 SWOT Analysis for General Motors, their strengths include new vision and strategy for the company, a strong brand portfolio, strong presence in China, knowledge of home market, four well performed brands, and a global presence. GM has become the leading auto manufacturer for 77 years. Their new vision and strategy has been experiencing major changes by appointing new management teams to the firms and changing the bureaucratic organizational culture to something new and improved. GM is now becoming more cost competitive because of how their changes have helped the company in tremendous ways.
Nissan has more strengths than weaknesses which is great for any company . Some strengths include ; successful renault-Nissan alliance ,effective R&D spending resulting into the best-selling electric vehicle in the world, strong presence in the leading and emerging automotive markets , well-managed company’s operations. Some weaknesses are poor marketing and advertising capabilities resulting in poor brand awareness and , massive product recalls in the U.S. In 1999 Renault and Nissan have formed an alliance , this alliance allows both parties to engage in costly R&D activities, invest in the new global projects,negotiate better contracts, enter new markets ,share the design and manufacturing and procurement costs. R&D spending will allow Nissan to produce the best-selling cars. Growing presence in the emerging markets, will allow the company to strengthen its brand and competitive positions in these markets. The CEO of Nissan has been over the company since 1999. Nissan 's revenue has grown 8% annually .The company operating profit has grown by 26.4% and net income by 16% annually. This shows that the company is well organized and is managed very well. Nissan could improve it marketing and advertising capabilities . Nissan spends billions of dollars on advertising but does not gain any presence for the money spent. The U.S. is the largest Nissan’s
Two theories that are prominent in suicide history are those of Emile Durkheim and Thomas Joiner. Durkheim said that there were different types of suicide: anomic suicide, altruistic suicide, and egoistic suicide. Suicide that is anomic deals with the barrier between an individual and the society that they live in. There are always radical changes in the economy and society whether they be positive or negative, a person’s inability to conform in anomic. Another type of suicide is egoistic suicide, in other words low integration into society. A society with low integration does not give people a meaning to live because they are not part of the bigger picture. If people do
Subject: Joint analysis on the Renault-Nissan alliance addressed to the CEO of Mitsubishi (group project)
Nissan cars are renowned as the top selling automobile in the world due to its low price and great performance. Whether you like fast car or a car for the family, Nissan’s cars exceed at whatever the people need. The company, Nissan Motor Co., create with the world economy and the high demand for more fuel efficient cars. With a wide range of cars from family size cars such as Nissan Pathfinder to a stylist sporty car such as the Nissan 370z, Nissan Motor develop all kind of automobile that will fit anyone style. Some people even consider Nissan futuristic for their electric cars, which require no gasoline for it to drive. With cars like these Nissan really make a name for itself when it comes to innovation. Their cars are top in class at
General Motors (GM) is a largest automotive manufacturer in the world in terms of market capital and production capability. During its 100 years of business, the firm has produced more than 400 million automobiles, and continue to grow its business in the different regions. The firm has been growing in sales, acquiring other brands, and implement new products and technology to serve for consumers around the world. After the firm has filed the bankruptcy protection in 2009, GM continues re-structure its management, re-focused its core business, which are GMC, Cadillac, Buick, and Chevrolet support GM competing in the automotive market. This automotive portfolio provides Gm a significant ongoing revenue, and support the firm to grow and expand its market shares in a foreseeable future.
What are the key challenges faced by Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles?
Moreover, Daimler-Benz’s and Chrysler’s brand images were completely opposite, which makes them lose their own intrinsic value if they would merge together. Again, the clash in cultures and values took them apart and a harmony within the new company seemed to be impossible.
Honda Motor Co., Ltd. is a Japanese open multinational partnership essentially known as a maker of cars, cruisers and force equipment. Throughout his life, Honda's originator, Soichiro Honda had an enthusiasm for cars. He acted as a technician at the Art Shokai carport, where he tuned autos and entered them in races. In 1937, with financing from his associate Kato Shichirō, Honda established Tōkai Seiki (Eastern Sea Precision Machine Company) to make cylinder rings working out of the Art Shokai carport. After beginning disappointments, Tōkai Seiki won an agreement to supply cylinder rings to Toyota, yet lost the agreement because of the low quality of their products. Tadashi Kume was succeeded by Nobuhiko Kawamoto in 1990. Kawamoto was chosen
In 1999, the Nissan was suffering under a decade of decline and unprofitability, in fact the company was on the verge of bankruptcy, with continuous loses for the past eight years resulting in debts of approx. $22 billion. Elements impacting Nissan's performance prior to the global alliance with Renault
Durant had become a leading manufacturer of horse-drawn vehicles in Flint, MI before making his foray into the automobile industry. At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac.
And Thierry Moulonguet, the senior vice president of capital expenditure controller at Renault was named Chief Financial Officer (CFO).
Carlos Ghosn first determined how deep financial stagnation was and decided to set up cross functional Renault and Nissan management teams in sectors such as engineering, design and sales to solve the problems and set the new realistic but tough performance goals and objectives of the company which were to boost the company's sales. He therefore made it clear to everyone that he will have one stand and that whoever felt it wasn't favorable was at liberty to leave the company because he wasn't ready to tolerate backsliding anymore.
The case analysis focus on a negotiation between a Japanese and French company. Renault and Nissan made a 50/50 joint venture, RNBV was established in 2002 to oversee the strategy of the alliance and the activities of both companies. At the time, Louis Schweitzer was the CEO of Renault and Carlos Ghosn the CEO of Nissan. Renault invested $5.4 billion in Nissan for 36.8% of the company; however, later Renault raised its stake to 44.4% and Nissan acquired only 15% in Renault for 2.2 billion euros. The alliance was formed by 11 cross cultural teams to focus on the engineering, manufacturing, purchasing, logistics, product, product planning and sales marketing. At some point between the negotiations of the two companies, the Renault wanted to