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- Explain the 5 steps of information search?Give an explanation of how segmentation works at its most fundamental level. What distinguishes it from standard paging? What is a "compaction"?When viewed in the long run, why are organic search results more useful than sponsored search listings for the majority of businesses?
- How does CRM software aid in the forecasting of sales trends?Briefly state the criteria to be considered in the development of an 'Integrated CollectionStrategy'Explain and describe the key significance and purpose of Website marketing analytics that allow organizations to assess the performance of various activities that are conducted during the ongoing operation of the business. Discuss the functions of three (3) analytical tools of the Google’s user-acquisition overview reports that are critical to the evaluation of activities performance.