What are the advantages and disadvantages of selling costetics products through door-to-door selling, specialty stores, department store counters, and supermarkets and hypermarkets? How will the use of these channels very with target market segments and brand strategies?
What are the advantages and disadvantages of selling costetics products through door-to-door selling, specialty stores, department store counters, and supermarkets and hypermarkets? How will the use of these channels very with target market segments and brand strategies?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.3: Strategic Considerations For Retail Strategy
Problem 1LO
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What are the advantages and disadvantages of selling costetics products through door-to-door selling, specialty stores, department store counters, and supermarkets and hypermarkets? How will the use of these channels very with target market segments and brand strategies? |
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