Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 1, Problem 1.23MML
Summary Introduction
To determine: The reason for the business to find lesser customers over many customers.
Introduction:
Customer relationship management refers to a process of constructing and maintaining profitable customer relationships by providing higher customer value and satisfaction.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
When implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldn’t the focus of marketing be to acquire as many customers as possible? (AACSB: Written and Oral Communication; Reflective Thinking)
Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers. (AACSB: Written and Oral Communication)
How does market segmentation differ from market targeting?(AACSB: Written and Oral Communication)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Select an FTSE 100 company. How much did the company spend on marketing activities in the most recent year for which data are available? What percentage of sales does marketing expenditure represent for the company? Have these expenditures increased or decreased over the past five years? Write a brief report of your findings. (AACSB: Written and Oral Communication; Analytic Reasoning)arrow_forwardHow do Eaton’s business-to-business marketing efforts differ from those of companies targeting final customers?arrow_forwardPrior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?arrow_forward
- Should marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)arrow_forward"In today's world customer Relationship Management is the key to successful Marketing" - Discuss.arrow_forwardLet's explore further by answering this activity. Use another sheet of paper for yourosver.1. Among the identified Ps of marketing, which do you think are the three mostappropriate marketing mix in a sari-sari store business, and why? Justify your answerby citing examples.arrow_forward
- While there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices.With reference to this statement and the use of well expanded examples, describe the differences between B2B and B2C marketingarrow_forwardbusiness marketing (industrial, business-to business,B-to-B, or B2Bmarketing)?arrow_forwardWho is Coca-Cola's target audience?arrow_forward
- perspective of a marketing student What two or three things are most important to you in your job? What qualifications do you possess that you feel will make you successful in    your career? Why did you choose your particular major and/or minor? Do you have plans for continued study? What was the most difficult situation you faced and how did you handle it? What have you enjoyed most about your past jobs? Least? What have you learned from your mistakes? Where do you see yourself five (or 10) years from now? Are you willing to relocate? Travel? What kind of work environment do you prefer? What two or three accomplishments have given you the most satisfaction? Why?arrow_forwardBusinesses large and small are using online, mobile, and social media marketing to influence buyer behavior and generate customer engagement. Research tips for offering an online promotion. What should marketers consider when designing and launching online sales promotions? (AACSB: Analytical Thinking)arrow_forwardWhile there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices. With reference to this statement and the use of well expanded examples, describe in your own words the differences between B2B and B2C marketing.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios