Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Chapter 20, Problem 20.1DQ
Summary Introduction
To discuss: Compare and contrast the way societal marketing concept, marketing concept, and sustainable marketing concept meets the needs of the companies and consumers.
Expert Solution & Answer
Explanation of Solution
- Marketing concept identifies the companies thrive by way of determining the present wants and needs of the customers and it satisfies them efficiently and effectively than its competitors.
- It concentrates on the needs of short term sales, profits and growth of the companies by way of engaging the customers and its make sure that the customers gets what they need.
- Societal concept focuses on the future welfare of the customers and whereas the strategic planning concepts focuses on the future needs of the companies.
- Sustainable marketing concept is where it considers the both needs of consumers and companies.
- It takes environmental and social responsible actions which meets both the present and future needs of the consumers as well as companies.
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please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/
then post your response to the question below
"Cite real live examples of the different marketing practices you have observed around you in your everyday life and explain what marketing principles you believe these practices illustrate, based on your reading of the text"
Base on the examples given, discuss the different ways companies undertake marketing“.
While there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices.
With reference to this statement and the use of well expanded examples, describe in your own words the differences between B2B and B2C marketing.
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- Ethical marketing is more of a philosophy that informs all marketing efforts than a marketing strategy. Consider a social media advertisement that claims a product will do X, Y, and Z, but when you order it, you discover it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies acted unethically. Finally, while unethical marketing may succeed in the short term, it is not a good long-term strategy. Customers will begin to distrust your brand as a whole, making it difficult to find brand advocates willing to spread awareness about your product or service through word-of-mouth marketing. Investigate the critical role ethics plays in modern marketing and formulate the best practises to create ethical solutions to all of your marketing challenges?arrow_forwardQuestions: Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why? The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.arrow_forwardThe holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that everything matters in marketing and that a broad, integrated perspective is often necessary. Four components of holistic marketing are relationship marketing, integrated marketing, internal marketing, and performance marketing.Explain how Coca Cola uses Holistic marketing concept.arrow_forward
- A marketing system should sense, serve, and satisfy consumer needs while also improving the quality of their lives. Marketers may take actions by understanding customer needs and organizational practices, therefore marketing is currently facing many criticisms. Some of them are justified, while others are not. Certain marketing practises according to social critics, harm individual, consumers, and society as a whole, how to formulate this situation?arrow_forwardHolistic marketing emerged from the recognition of the need to have a more complete,cohesive approach that goes beyond traditional applications of the marketing concept. Inresponse to the new set of forces reshaping the world economy over the past decade,businesses have adopted Holistic marketing to develop, design and implement marketingprogrammes and activities that recognize the breadth and inter-dependencies of units. Asthe Marketing Director of your company, you have been tasked to ensure that the holisticmarketing concept is fully embraced in all departments within the organization. Required:a) Explain the concept of holistic marketing to your colleagues at workb) Identify and explain four themes that broadly characterize holistic marketing practice inany organizationarrow_forwardGive only typing answer with explanation and conclusion Strategic Marketing: Why has Social Responsibility grown over the last few years? What makes Social Responsibility an important issue for businesses?arrow_forward
- While there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices.With reference to this statement and the use of well expanded examples, describe the differences between B2B and B2C marketingarrow_forwardExplain environmentalism and consumerism. How are they linked to marketingstrategies? Provide examples of how brands (both products and services) have adjusted theirmarketing strategies during the global COVID-19 pandemic to address both theories.arrow_forwardDiscuss the philosophies that might guide marketers facing ethical issues.(AACSB: Written and Oral Communication)arrow_forward
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