MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Question
Chapter 3.2, Problem 1C
Summary Introduction
Case summary:
Company V is a car manufacturing company that has marketed the low carbon emission vehicles. The company has utilized a “defeat device” in the software in order to change the performance of the vehicle. This software made the cars to provide a lesser performance and has released less emissions. The lower performance by the cars made people to file suit against the company. The action by the company have broken down the trust of the customer.
Characters in the case:
Company V
To discuss: The ways Company V have ignored the
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
Section B: Evidence based management exercise
Read the following article and answer the questions listed in order to analyse it. You should adopt a critical thinking approach in viewing the case from sensemaking, CSR, evidence-based management and ethical considerations.
Italy makes health COVID ‘green pass’ mandatory for big events - and for pizza
Rome
Italy significantly ramped up pressure on its unvaccinated population, announcing that a digital or printed health pass would be necessary for a range of everyday leisure activities from theatregoing to dining indoors.
The nation is essentially betting that it can revive its slowing vaccination campaign - and avoid future, onerous restrictions - by creating heavy incentives for inoculation.
Though technically the pass can be obtained with proof of antibodies or from a recent negative coronavirus test, those paths are far less straightforward than getting vaccinated. And in an evening news conference, Italian Prime Minister…
Special Order Earth Baby Inc. (EBI) recently celebrated its 10th anniversary. The companyproduces organic baby products for health-conscious parents. These products include food,clothing, and toys. Earth Baby recently introduced a new line of premium organic baby foods.Extensive research and scientific testing indicate that babies raised on the new line of foodswill have substantial health benefits. EBI is able to sell its products at prices higher than thosecharged by its competitors because of its excellent reputation for superior products. EBI distributesits products through high-end grocery stores, pharmacies, and specialty retail baby stores.Joan Alvarez, the founder and CEO of EBI, recently received a proposal from an old businessschool classmate, Robert Bradley, the vice president of Great Deal Inc. (GDI), a large discountretailer. Mr. Bradley proposes a joint venture between his company and EBI, citing the growingdemand for organic products and the superior distribution…
In late September 2015, Volkswagen found itself in the midst of a firestorm. The company, which captures 70 percent of the U.S. diesel-powered passenger-car market, was caught cheating on diesel emissions tests. Over the past many years, Volkswagen had installed software on more than half a million diesel cars in the United States—and roughly 10.5 million more worldwide—that detected when the cars were undergoing emissions tests and triggered so-called “defeat devices” that temporarily switched operating modes and allowed them to pass the tests. VW diesel autos were found to actually be emitting up to 40 times the allowable levels of nitrogen oxide pollutants. Volkswagen has long pitched its diesel cars as efficient, nonpolluting vehicles. But in 2008, when U.S. rules on diesel exhaust became stricter, VW faced difficulties meeting the new standards and living up to its “clean diesel” advertising promises and image. So, under competitive pressures, it covertly installed the secret…
Knowledge Booster
Similar questions
- When implementing RPA, strong business performance is a strategic goal. This is tempered with risk mitigation approaches. Choose one of the following and provide an example of your own to illustrate a business concern and propose a method to mitigate this concern. Rationalization regarding improper usage and deployment of robotics Maintenance and operations providing defect remediation and process enhancement Cybersecurity considerations resulting from automated integration through existing User Interfaces over timearrow_forwardReview the conflict of interest scenarios (parts 1 and 2). Identify the issue and indicate the regulation or best practice principle involved. How should the organization/provider respond to the issue? What should the organization/provider do to prevent future issues or mitigate any future harm/damage to the patient or the organization? The first scenario involves doctors who are financially motivated to prescribe certain medications or treatments, even if they may not be the best option for the patient. These doctors may receive kickbacks or incentives from pharmaceutical companies, leading to a conflict of interest that can compromise the quality of care. the second scenario involves doctors prioritizing their patients' well-being. These doctors strive to provide evidence-based recommendations and treatments that are in the best interest of their patients' health. They prioritize unbiased information and consider the individual needs and circumstances of each patientarrow_forwardAs a environmental warrior, you are expected to create a new invention that can help conserve and protect the environment. The product must be new, safe and usable and must be constructed out of waste materials or other less utilized resources that is available to your community. Attach a short explaination containing all the necessary information about your product. Purpose of the new invention Description on how the invention works Rationale behind the creation of your invention inspiration in the creation of your invention Criteria: Environmental Conservation and Protection Benefits Quality of Research Raw Materialsarrow_forward
- A food manufacturer is relocating operations to a facility where the product may come into contact with peanuts. Although this manufacturer has never marketed its product as peanut free, the CEO is aware that, amongst parents of children with peanut allergies, their company's product is considered safe. The CEO is aware that this may raise ethical concerns. The CEO is operating at which level of ethical assessment?arrow_forwardWhat can managers do to enhance corporate social responsibility? When there is unable to retain customersarrow_forwardGenetically modifying seeds to produce herbicide-resistant plants that increase crop yields has revolutionized modern agriculture. However, genetically modified organisms (GMOs) have come under fire in recent years, with consumer groups calling for mandatory GMO labeling on all food packages that contain GMO ingredients. GMO labeling laws have been in force in the European Union and other countries for several years, but the threat to the U.S. food industry is only now surfacing. Although bills requiring GMO labeling have been introduced in many state legislatures, Vermont is the only state where such a law has so far withstood the first round of legal battles from the industry. Leading chemical companies, including Monsanto, BASF, and DuPont, are the world’s largest suppliers of seeds that grow the food that feeds the world. To counter the GMO labeling threat, they now are turning to mutagenesis as an alternative technique to create herbicide-resistant crops. Mutagenesis mimics the…arrow_forward
- As a environmental warrior, you are expected to create a new invention that can help conserve and protect the environment. The product must be new, safe and usable and must be constructed out of waste materials or other less utilized resources that is available to your community. Attach a short explaination containing all the necessary information about your product.arrow_forwardWhat unethical business practices were involved in the Wells Fargo incident? Give examples and demonstrate detailed ethical reasoning using ethical reasoning and relevant factual informationarrow_forwardWhen implementing RPA, strong business performance is a strategic goal. This is tempered with risk mitigation approaches. Choose the following and provide an example of your own to illustrate a business concern and propose a method to mitigate this concern. Rationalization regarding improper usage and deployment of roboticsarrow_forward
- Because Uber is so popular and the business model is being expanded to other industries, should there be regulation to develop compliance to protect competitor and consumer?arrow_forwardGive a brief summary of Regional, National and International laws dealing with Engineering Ethics.arrow_forwardGoogle and China Google ended itssearch product in China in 2010 and is effectively blocked in the country. However,a report emerged last year that the search giant was looking to launch a censored version of itssearch app in China. The initiative, which the company acknowledged publicly, was in its earlystages. In China, all internet services are required to censor information which the governmentdeems sensitive.However, Vice President for Government Affairs and Public Policy at the company, Karan Bhatia,said this week that Google had abandoned plans for “Project Dragonfly,” the name of its Chinasearch product initiative. So right now, Google is still blocked in China and can only be accessed via a virtual private network(VPN), which helps mask a user’s internet location.Source: Adapted from Kharpal, A. 2019. Google has been accused of working with China. Here’swhat they’ve been doing there. Q.1.2 Identify and discussthe level of management Larry Page and Sergey Brin represented in…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you