Social Media Marketing Strategy- Small Business Case Study

Assignment Description and Instructions: As a group of aspiring entrepreneurs, design a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). The Business is a Land and Sea Tours Key Elements of the Business Plan            Marketing Strategy  This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.

Assignment Description and Instructions: As a group of aspiring entrepreneurs, you must create a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). Key Elements of the Business Plan            Marketing Strategy (13 marks) This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.

Assignment Guidelines for CW: Please select Coca Cola for Organizational Behaviour audit. Imagine that you were hired for this job. Structure Appropriate coversheet (as attached in your assessment section ) Title Page Contents Page Introduction (1000 words) In this section you must introduce your reader to Coca Cola for auditing, highlighting some of significant changes in external environment for businesses / a particular industry over the last 5 years and explaining why this company needs Organizational Behaviour audit. Discussion should be organised under appropriate headings (2500 words) You have to provide a detailed examination of 4 OB areas ideally from both mainstream (managerial / functionalist / employer) and critical (social science / human relations / employee) perspective applying relevant theories and concepts. Then briefly analyse the main OB problems identified and their impact on organisational climate and employee well-being in future if actions are not taken…

Assignment Description and Instructions: As a group of aspiring entrepreneurs, you must create a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). Key Elements of the Business Plan                             Business and Industry Profile This section provides an overview of the industry and market segment. Market size. Growth trends. Strength of major firms. Significant industry trends.

Writing Activity 2. E-Mail or Direct Mail Sales Message: Promoting Your Product or Service Identify a situation in your current job or a previous one in which a sales letter is or was needed. Write an appropriate sales message that promotes a product or service. Use actual names, information, and examples. If you have no work experience, imagine a business you would like to start: word processing, pet grooming, car detailing, tutoring, specialty knitting, balloon decorating, delivery service, child care, gardening, lawn care, or something else. Your Task. Write a sales letter or an online e- mail message selling your product or service to be distributed to your prospective customers. Be sure to tell them how to respond.

What is memo? Subject: Business Communication

Assignment 2: Business Plan Word limit: Between 2800 words Task: Pursuant to Assignment 1, where you had done a research of an online fashion business, your team is now required to prepare a comprehensive business plan to start a similar business. Your answer should cover the following aspects: No. Structure Word limit (a guide) 1 Registering your business 2 Industry Analysis, Competitor Analysis and Target Customer 3 Marketing Plan 4 Operations and Development Plan 800 5 Management Team 6 Exist Risks 7 Exit Strategy 8 Financial Plan 9 Conclusion

What would be a job title for the job description. SUMMARY: Develops and implements the strategic online marketing plans. Stays abreast ofchanges in the online marketing environment to best serve the objectives of the company andadjusts plans accordingly. Responsible for overseeing other aspects of the e-commerce site suchas advertising and content components.Manage all site development and online information: 50%• Direct internet strategy and manage overall e-commerce site presence and effectiveness.• Develop plans for enhancing e-commerce site and present recommendations to marketingdirector and senior executives.• Support specific business objectives and enforce the company’s brand image online.• Design and set standards for the look-and-feel of the entire site.• Oversee all web development, testing/proofing, publishing, and archiving.• Negotiate online related contracts.• Act as point person for all e-commerce initiatives. Manage internet marketing team. Manage development and…

You are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : 1 A decent website of the business .2 A clear description of their products and services •3 How does Social Media help this business reach their target customers ? Project Written Contents : 4  Identify the products of Zara  5  services of Zara 6.1  Who are Zara's customers ?6.2 What Zara's customers like ?6.3 What Zara's customers needs ? 6.4 Analyze Zara target market . 7 what's the size and growth of the market ZARA .Environmental Forces : 8 describe any of the social , economic , technological , competitive , and regulatory trends that may be appropriate to the performance of this business , both currently and in the future ,9  write the  SWOT analysis of Zara 10  Specify and describe the marketing mix element ( the 4 Ps ) of this business in Zara Platforms of Social Media11 Describe all the types of Social Marketing platforms available…

Activity 10: Refleçtion Direction: Write your own answer. (Shorts Explanation only). 1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years, Is this art advantage or a disadvantage for its customers? Explain 2. People "need" to eat, Some "want" to eat pizza or a sandwich. Is it possible for a "want" not to emanate from a "need"? Explain by relating your experience.

Questions Points: •Short description for a clear understanding of the business challenge with Summary of Exploratory data analysis, description of the modeling approach, and how was the best model decided. How will this solution help improve the business issue clarity of message to the non-technical client, visualization of key findings/recommendations.•Demonstrate a clear understanding of the business challenge How will this solution help improve the business issue? Note: We need short answers in 4/5 sentences for the above question points and attachments are only supportive documents to help for understanding.

Creative Homework/Short Project Assume that you are an entrepreneur who runs a bakery that sells gluten- free breads and cakes. You believe that the current economic conditions merit an increase in the price of your baked goods. You are concerned, however, that increasing the price might not be profitable because you are unsure of the price elasticity of demand for your products. Develop a plan for the measurement of price elasticity of demand for your products. What findings would lead you to increase the price? What findings would cause you to rethink the decision to increase prices? Develop a presentation for your dass outlining (1) the concept of elasticity of demand, (2) why raising prices without understanding the elasticity would be a bad move, (3) your recommendations for measure- ment, and (4) the potential impact on profits for elastic and inelastic demand.

Creative Homework/Short Project Imagine that you are building your own e-commerce site. Having a keen understanding of the importance of de- fining and putting in place a set of conversions and metrics in advance of launching the site, you have incorporated the definitions and develop- ment of specific conversions for tracking into the planning of the website. List which actions on the site would indicate a conversion for track- ing purposes and how they would align with the goals of your business. Because this is your web- site, feel free to assume the inclusion of any sorts of features or elements (conventional or uncon- ventional) that you believe would be valuable in terms of the website's look and feel that would enable better tracking and analysis of marketing performance.

Executive summary :1-2 paragraph of summary of your plan Situation analysis This section presents an analysis of the business environment and the factors affecting your company. It also covers relevant trends and potential crisis issues that your company may face in the coming year(s). An analysis of the marketing includes demographic factors, political factors, technological factors, economic factors and social factors. A SWOT analysis have to be included also

Creative Homework/Short Project Assume that you are the vice president ofmarketing for a firm that markets a large number of specialty food items(gourmet sauces.. marinades. relishes, and so on). Your firm is interested inimproving its marketing management structure. You are considering severalalternatives: using a brand manager strucwre, having product category man--agers. or focusing on market managers. Outline the advantages and di.sadvantages of each type of organization. What is your recommendation?

Question text Which is NOT considered as long-term plan? a. Rules b. Objectives c. Policy d. Strategy Clear my choice

week 1 discussionIn preparation for the course project, assignment 3, identify and describe one change needed at your current or former organization. Why is this change important? Explain your rationale for choosing it.week 1 journal  Summarize the most important concepts and approaches you have learned this week. Provide at least one concrete example of how you will apply a key principle or idea in your workplace or professional life.

TASKS TO BE COMPLETED 1. BUSINESS NAME 2. LOGO 3. TAGLINE 4. BRAND FASCINATION

Task: Provide a creative LinkedIN summary By highlighting key skills, accomplishments and problems you have solved.Note:  Details are somewhat provided in the picture. Additional Infomration: - Undergraduate Accounting Student -  Have knowledge and skills in leadership.

End-of-Chapter Application Case  Why is beer flavor important to Coors’ profitability? What is the objective of the neural network used at Coors? Why were the results of Coors’ neural network initially poor, and what was done to improve the results? What benefits might Coors derive if this project is successful? What modifications would you make to improve the results of beer flavor prediction?

1. What are the meaning of these business reports; incident report, trip report and progress report? 2. What are the difference between Business Proposal and Executive Summary?

Q2: A Medium size local Beverage manufacturing firm has decided to expand operation and its management has hired you as a management consultant to guide the firm in Strategic decisions. In order to promote an understanding and benefits of Strategic management you have planned to deliver a presentation to the firm’s top and middle management? How will perform the task? (Word limit up to 150 words)

business plan presentation slides

topic: The effects of social media marketing on small entrepreneurial businesses. N.B. Data to be acquired through interviews Develop the following: Aim(s) Objectives

Technopreneurship 101 - Week 13 (Written Works) 1 Basie Finance for Startups a What is startup? Why are they important-in the business world? (Explain) b. where do startups-get-funded? What-are the strategies-to-get funded? (Explain) e How to-manage startup finances?(Explein) 2. How to Pitch your Business Ideas? (Presentation Strategy) a. What is pitching business ideas? Why is it important? (Explain) b. Explain each step of pitching business ideas. c. Strategies for a successful pitching. (Expound)

#16. A software company wants to move away from being brand-centric to being more customer-centric. The company contracts you to help uncover its customers’ needs, goals, wants, and traits. Which customer tool would best help the company achieve its results and why? Thanks much!!

Rubrics : ·Addressing all questions above - ·Demonstrating a clear understanding of the course material and ability to relate the course mater ial to the assignment questions –  ·Clarity of expression, good use of language –  ·Logical planning, structure and sequence in presenting your findings –  ·Overall presentation, including correct grammar, spelling and punctuation – Explain the relationship between total revenue and the price elasticity of demand.

Strategic management. Mission of Krispy Kreme Doughnuts 2015 (actual mission)    Consumers (1) are our lifeblood, the center of the doughnut. (2) There is no substitute for quality in our service to consumers. Impeccable presentation is critical (7) wherever Krispy Kreme is sold. We must produce a collaborative team effort that is unexcelled. We must cast the best possible image in all that we do. (8) We must never settle for "second best;" we deliver on our commitments. We must coach our team (9) to ever-better results.(5) *Now you are required to propose a new mission statement for the Krispy Kreme Doughnuts for the organization based on 9 legend and components of mission statement each of them like above sample Which state 9 components:  (1) customers; (2) products and/or services; (3) markets; (4) technology; (5) survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) cocern for public image; and (9)concern for employees. Make sure use own sentences and the…

Please do not give solution in image format thanku PROJECT :ISO 9000 OR TQM   4. What is total quality management? a) What is the purpose of embracing Total Quality Management ? b) What is/are the benefit/s practicing total quality management in your organization     5. Your proposal & arguments (refer to, your task)