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Hofstede's Five Dimenstions

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Hofstede’s Framework of Five Dimensions to a Specific Culture
Hall’s four Dimensions of High and Low Context Cultures

Bill Dunning

Management 637 Comparative International Management

4/14/2011

Introduction
This paper applies Hall and Hofstede’s cultural frameworks to two video’s that involve doing business in foreign countries. Hofstede’s five dimensions of culture are Power Distance, Individualism and Collectivism, Uncertainty Avoidance, Career Success/Quality of Life (Masculinity and Femininity) and Confucian Dynamism. Hall’s four dimensions of high and low context frameworks to culture are Relationship, Time, Communication and Space. Each video is analyzed for behaviors and statements that correspond …show more content…

In Singapore, the head of family owned businesses is the only decision maker. Success, prosperity and acquiring education are virtuous behaviors in Singapore. Business cards include academic degrees and are handled with care, using both hands which show respect for the one giving it. The “golden rule” must prevail in Singapore. Phangshai or harmony is of great importance. The elements of harmony can be very detailed, including the setting in a conference room, how chairs are arranged, or even how the building faces.
Hall’s High or Low Context Cultures
Singapore appears to be a high context cultures as outlined below: 1. Relationships
Relationship is more important than bottom line. There should be no clear winner or losers in business transactions. Negotiations must be conducted in a non-confrontational manner and result in a “win-win” for both parties. 2. Time
Singapore has a long-term business perspective. Relationships must develop before business can take place. 3. Communications
Communications in Singapore are somewhat implicit. Saying yes doesn’t necessary mean yes. It could be yes, I hear you but I don’t agree. One needs to probe and ask questions to ensure the meaning. 4. Space
Space is clearly divided between in-groups and out groups.

Video Two: Doing business in Argentina
Overview
What Spanish speaking Country whose name means silver is only 1/8th the size of the United States but has the 8th largest population in

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