(1) Why is it important to analyze past performancebefore assessing market opportunities and settingobjectives? (2) Why is diversification consideredriskier than market penetration, product development,and market development strategies?

(1) Why is it important to analyze past performancebefore assessing market opportunities and settingobjectives? (2) Why is diversification consideredriskier than market penetration, product development,and market development strategies?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 2DYMP

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(1) Why is it important to analyze past performance
before assessing market opportunities and setting
objectives? (2) Why is diversification considered
riskier than market penetration, product development,
and market development strategies?

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