3. A manager wants to know how many units of each product to produce on a daily basis in order to achieve the highest contribution to profit. Production requirements for the products are shown in the following table: Material 1 Material 2 (pounds) 3 Labor Product (pounds) (hours) 3.2 1.5 A B 1 5 C 6. Product A sells for $80 a unit, product B sells for $90 a unit, and product C sells for $70 a unit. Available resources each day are 200 pounds of material 1; 300 pounds of material 2; and 150 hours of labor. The manager must satisfy certain output requirement: The output of product A should not be more than one-third of the total number of unit produced; the ratio of units of product A to units of product B should be 3 to 2; and there is a standing order for 5 units of product A each day. (Hind: six constrains: material 1, material 2, labor, A output 1/3, ratio of product A and product B, product A order) Please define the decision variables, the objective function, and formulate the constraints. Next, please formulate the LP model and solve for the optimal values of the decision variables and the maximum profit on Excel Solver.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
icon
Related questions
Question
3. A manager wants to know how many units of each product to produce on a daily basis in order to achieve the
highest contribution to profit. Production requirements for the products are shown in the following table:
Material 1
Material 2
(pounds)
3
Labor
Product
(pounds)
2
(hours)
3.2
A
1
1.5
B
C
6.
Product A sells for $80 a unit, product B sells for $90 a unit, and product C sells for $70 a unit. Available
resources each day are 200 pounds of material 1; 300 pounds of material 2; and 150 hours of labor. The
manager must satisfy certain output requirement: The output of product A should not be more than one-third of
the total number of unit produced; the ratio of units of product A to units of product B should be 3 to 2; and
there is a standing order for 5 units of product A each day. (Hind: six constrains: material 1, material 2, labor, A
output 1/3, ratio of product A and product B, product A order)
Please define the decision variables, the objective function, and formulate the constraints. Next, please
formulate the LP model and solve for the optimal values of the decision variables and the maximum profit on
Excel Solver.
Transcribed Image Text:3. A manager wants to know how many units of each product to produce on a daily basis in order to achieve the highest contribution to profit. Production requirements for the products are shown in the following table: Material 1 Material 2 (pounds) 3 Labor Product (pounds) 2 (hours) 3.2 A 1 1.5 B C 6. Product A sells for $80 a unit, product B sells for $90 a unit, and product C sells for $70 a unit. Available resources each day are 200 pounds of material 1; 300 pounds of material 2; and 150 hours of labor. The manager must satisfy certain output requirement: The output of product A should not be more than one-third of the total number of unit produced; the ratio of units of product A to units of product B should be 3 to 2; and there is a standing order for 5 units of product A each day. (Hind: six constrains: material 1, material 2, labor, A output 1/3, ratio of product A and product B, product A order) Please define the decision variables, the objective function, and formulate the constraints. Next, please formulate the LP model and solve for the optimal values of the decision variables and the maximum profit on Excel Solver.
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 5 steps with 4 images

Blurred answer
Knowledge Booster
Pricing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing