A soap manufacturing company is planning to advertise in various channel to enhance its brand recall value. It has three different goals based on customer segments: Priority 1: at least 65 million high-income men (HIM) • Priority 2: at least 72 million high income women (HIW) Priority 3: at least 70 million low income people (LIP) As a matter of policy, the company requires at least 2 ads to be placed on sports, news and drama channels. No more than 10 ads can be placed in a single channel. Total advertisement budget is Rs. 700000.Advertisement viewing data is shown in the following table: Ad Channel Sports Game Show HIM HIW LIP Cost 120000 40000 7 4 8 5 6 News 6. 5 3 50000 Sitcom 4 7 40000 Drama 8 60000 Soap Opera 3 40000 69
A soap manufacturing company is planning to advertise in various channel to enhance its brand recall value. It has three different goals based on customer segments: Priority 1: at least 65 million high-income men (HIM) • Priority 2: at least 72 million high income women (HIW) Priority 3: at least 70 million low income people (LIP) As a matter of policy, the company requires at least 2 ads to be placed on sports, news and drama channels. No more than 10 ads can be placed in a single channel. Total advertisement budget is Rs. 700000.Advertisement viewing data is shown in the following table: Ad Channel Sports Game Show HIM HIW LIP Cost 120000 40000 7 4 8 5 6 News 6. 5 3 50000 Sitcom 4 7 40000 Drama 8 60000 Soap Opera 3 40000 69
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Question
![A soap manufacturing company is planning to advertise in various channel to enhance its
brand recall value. It has three different goals based on customer segments:
• Priority 1: at least 65 million high-income men (HIM)
Priority 2: at least 72 million high income women (HIW)
Priority 3: at least 70 million low income people (LIP)
As a matter of policy, the company requires at least 2 ads to be placed on sports, news and
drama channels. No more than 10 ads can be placed in a single channel. Total advertisement
budget is Rs. 700000.Advertisement viewing data is shown in the following table:
Ad Channel
HIM
HIW
LIP
Cost
Sports
Game Show
7
4
8
120000
3
5
6
40000
News
3
50000
Sitcom
4
5
7
40000
Drama
8
60000
Soap Opera
3
4
5
40000](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F98d10fe8-67cb-4295-a462-733844ecdd08%2F69c89b83-4d48-424f-b43e-8d34624930cd%2Fb3b93hj_processed.jpeg&w=3840&q=75)
Transcribed Image Text:A soap manufacturing company is planning to advertise in various channel to enhance its
brand recall value. It has three different goals based on customer segments:
• Priority 1: at least 65 million high-income men (HIM)
Priority 2: at least 72 million high income women (HIW)
Priority 3: at least 70 million low income people (LIP)
As a matter of policy, the company requires at least 2 ads to be placed on sports, news and
drama channels. No more than 10 ads can be placed in a single channel. Total advertisement
budget is Rs. 700000.Advertisement viewing data is shown in the following table:
Ad Channel
HIM
HIW
LIP
Cost
Sports
Game Show
7
4
8
120000
3
5
6
40000
News
3
50000
Sitcom
4
5
7
40000
Drama
8
60000
Soap Opera
3
4
5
40000
![Questions
1. Formulate the goal programming problem for the assignment given above. Assume equal
weights.
2. Solve the problem using QM for windows and write down the solutions of the problem.
3. Present an elaborate explanation of the solution. (not more than 1 page for this question)](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F98d10fe8-67cb-4295-a462-733844ecdd08%2F69c89b83-4d48-424f-b43e-8d34624930cd%2Fa1garzl_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Questions
1. Formulate the goal programming problem for the assignment given above. Assume equal
weights.
2. Solve the problem using QM for windows and write down the solutions of the problem.
3. Present an elaborate explanation of the solution. (not more than 1 page for this question)
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