An increasing trend in marketing communications is to use "content marketing." Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC)
Q: Discuss the Consumer Buying Decision Process: the 5-stage Model (using a particular product/ servic...
A: The consumer decision process also called the buyer decision process, helps markets identify how con...
Q: Discuss the global challenge facing firms and why this is a strategic issue.
A: Building various organizations has become rather more difficult. Industries are dealing with constan...
Q: Explain and describe the process of CRISP-DM
A: The CRISP-DM methodology offers a structured approach for planning a data mining project. This metho...
Q: What is the aim of Marketing ? し.
A: Summary Introduction : Marketing refers to the technique of doing market research, examining the cus...
Q: Evaluate the Four (4) importance of marketing channel management towards the strategic advantage of ...
A: Summary Introduction : Marketing Channel Management can be defined as the way, or the techniques to...
Q: Given that there is a serious disadvantage to cost-based pricing, how would your account for its wid...
A: 1. Definition: Cost-Based pricing is a pricing method which involves determining the manufacturing c...
Q: marketing questions What does it mean for a company to have a corporate social responsibility?
A: Summary Introduction- Every business organization possess some responsibilities towards the society ...
Q: n you modify this product to make it accessible to consumers in underdeveloped countries Dwer income...
A: It is absolutely important for companies to come up with low price variants of products which a more...
Q: One technological product in the gaming industry is the Playstation, which can be replaced with Xbox...
A: One technological product in the gaming industry is the Playstation, which can be replaced with Xbox...
Q: Read the case study and answer the question below: Explain Uber’s strategy of disruption and innovat...
A: Internet opened up many possibilities of solutions to old problems which were unorganised on commodi...
Q: PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for S...
A: We need to evaluate a business opportunity for investment in the higher education industry during th...
Q: SR of HP and Samsung comparison. Prioritize the stakeholders and explain your reason (which stakehol...
A: HP and Samsung perspective
Q: What is Marketing with and without ethics ?
A: Marketing is the process of understanding the customer's needs and requirements, then the marketers ...
Q: Create a one-paragraph reflection on the importance of feasibility reports. Share your insights abou...
A: Business refers to the activity or a process wherein an enterpreneur decides to carry on some activi...
Q: 6. Which of the following does not support a global knowledge economy? Individualized instruction ...
A: "Since you have asked multiple questions so we will solve the first question for you. If you want an...
Q: 3. Describe the concept of a product's reference value. How would you calculate the reference value ...
A: Reference value is used to determine the economic price of an offering which the consumers perceive ...
Q: Part C. Vie ged
A: The BCG analysis or the BCG matrix is a tool and a technique to analyze the current situation of the...
Q: In no less than 100 words, as a Business Student, why do you need to study Business Analytics
A: Introduction:- Business analytics relies on facts and data modelling to produce valuable business in...
Q: Marketing question Explain whether the social marketing the same As social advertising?
A: Summary Introduction : Social Media Marketing refers to the digital marketing , it can be referred t...
Q: how price discrimination can enhance the effectiveness of a limit pricing
A: Price discrimination can definitely enhance the effectiveness of a limit pricing strategy. The detai...
Q: A model is effectively an explicit record of the assumptions and of the ______ relationships between...
A: Models are a simplified version of reality, they help us in observing, understanding and predicting ...
Q: Why demand management in supply chain management is important to marketing?
A: Summary Introduction - Demand management in supply chain management is important to marketing becaus...
Q: B. What would the model of perfect competition suggest happened to the market for volleyballs in the...
A: In the given scenario, we are provided with brief case study of volleyball market from 1995 to 1996,...
Q: How would digital marketing analytics improve the digital marketing capabilities for a brand?
A: A deliberate combination of art and technology has so fuelled successful promotion and sales. Previo...
Q: Explain Supply Chain Design for Reverse Logistics?
A: Reverse logistics includes activities such as reusing the products, disposing of the products after ...
Q: What is a benefit segment?
A: Segmentation is a process where the complete market is broken down into chunks where each customer i...
Q: Define reverse channels?
A: Introduction:- This word refers to the backwards movement or procedure through which used items are ...
Q: What are the features of self checkout kiosks at grocery store?
A: Self checkout kiosks is the type of specialized self- service kiosks which is usually having a touch...
Q: What are some of the difficulties associated with managing IT infrastructure and management systems?
A: IT infrastructure is a broad sector consisting of various components such as network and security in...
Q: What is the difference between a positive differentiating factor and a negative one? Is it possible ...
A: The differentiating factor is the point of difference in any product or services which is establishe...
Q: Aside from washing the face, what are the other functions of a facial wash/cleanser? Describe e...
A: It is vital to exfoliate your skin on a frequent basis in an attempt to uphold healthfully face. Our...
Q: Define price discrimination?
A: INTRODUCTION:- Price discriminating is a marketing approach in which a vendor charges varying costs ...
Q: Define ONLINE RETAILING?
A: Retailers are the agents that are dealing in small quantities but of different varieties in order to...
Q: Suppose that you have a service business such as h painting. Describe how you would use cost-plus pr...
A: Cost plus method is method of pricing which is easiest and fastest. Many small business owners use t...
Q: Discuss the differences between Selling Concept and Marketing Concept.
A: According to the marketing notion, companies are required to focus in on the consumers' wants and de...
Q: Define Delphi technique?
A: The Delphi technique or Delphi method is a structured communication technique developed as a systema...
Q: Assume you run an Internet business with a couple of friends from college. Your company sells ticket...
A: All business operations are broken down into four sub-function. Each sub-function has a separate dep...
Q: dentify the competitive rivals of Voltas Ltd with respect to porters 5 forces. And why voltas is dif...
A: The Voltas company is an Indian company which is into capital manufacturing goods, electronics appli...
Q: Explain supply chain management with examples briefly?
A: Supply chain management refers to the management of the transportation of goods and services, and it...
Q: Feasibility Analysis is the process of determining whether a business idea is viable. It is the prel...
A: As my point of View option (d) All of the above is correct because In fast food restaurant company ...
Q: Compare the primary types of forecasting methods used to determine demand.
A: A company will always create products and store them in the inventory. This inventory and the ready...
Q: Compare the different types of pricingstrategies.
A: There are five types of pricing strategies are:1. New product pricing2. Differential pricing3. Psych...
Q: Define PIPELINES?
A: The expression, "Out of the picture and therefore irrelevant" can be utilized to clarify why pipelin...
Q: Why is understanding consumer behavior so important for companies? Think of examples where you do no...
A: Answer : Consumer behaviour is the activities and the choice cycles of individuals who buy labor and...
Q: Define the term "total retail experience." Then describe a recent retail situation in which your exp...
A: Total Retail Experience - The term "total retail experience" refers to the overall shopping experien...
Q: Define Distribution intensity?
A: The distribution process starts from the end of the manufacturer of the good and with the use of sup...
Q: EVENT 1: "The vacant project manager's position has not been filled." EVENT 2: "A credit card tran...
A: The success of any business hinges on having the right person in the right roles. However, since eve...
Q: Required: Compute the relevant cost of each material.
A: In the given scenario, an anonymous company (XYZ) has planned to make a new product. The new product...
Q: Explain the term individual marketing?
A: Marketing in business is increasing its value in business as higher market presence gives customers ...
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- How might marketers determine the degree of involvement of their target audiences in their marketing communication activities?. Describe how EACH of the seven core standards of marketing (see below) were involved in a recent and separate sport/entertainment event. Channel Management Pricing Marketing-Information Management Product/Service Management Promotion Selling Market PlanningDefine the term mobile marketing.
- Explore the concept of keyword research in digital marketing. What tools and techniques can marketers use to identify high-value keywords for their campaigns?Define the term Marketing Communication?How to use TikTok as a social marketing campaign to promote consistent use of condoms among teens. Use the 4 P's of social marketing (product, placement, price, promotion).
- How can companies effectively measure the ROI (return on investment) of their marketing campaigns, considering both online and offline efforts?describe how marketers are using pinterest as a customer relationship management toolSuggest and critically discuss a model that helps managers to decide to adopt an offensive or defensive marketing route. Support your answer with examples.
- Describe how a university may use 3 tools of direct marketingin its promotions to attract prospective students.Marketers of groceries’ retail stores are advancing in the use of Omni-channels and applyingseveral manipulation techniques in the use of sensory marketing and neuroscience.Based on your own choice, select one of your favorite groceries to analyze the followingwhile citing examples about this store:1- The main projective techniques it may use to understand how it can affect thecustomers through the use of neuroscience with both clear and subliminal messages2- The use of the experiential marketing mix and multiple strategies to develop customerexperience at this storeWhat is the importance of geofencing/geocasting in a marketing strategy/message?