Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
- Bloom Ice cream a new concept of healthy food service provider that offers healthy ICE Cream to a target segment seeking healthy life style , supported by a market place physical representations, assist them in the following :
- Identify their product ( Rev , Evo ….etc)
- Chose one strategy ( cost leadership , focus or a mix…..etc) and why ?
There are at least eight different pricing techniques for established goods and services. Explain four of those techniques that could match their offered services and under what conditions as owners they should use them
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