Company ABC has a dominant share in the GCC Sauce market and owns a successful brand in the category. Research showed that there was a need for sauce with unique taste which could be taken with Asian as well as Western snack foods. The company introduced “Tom-Tam”, a new tomato sauce with tamarind and tangy spices. The product is targeted at the children in the age group of 14 years and above. As a marketing manager, which steps would you like to take while launching this product? How will you conduct the test marketing for this product?
Company ABC has a dominant share in the GCC Sauce market and owns a successful brand in the category. Research showed that there was a need for sauce with unique taste which could be taken with Asian as well as Western snack foods. The company introduced “Tom-Tam”, a new tomato sauce with tamarind and tangy spices. The product is targeted at the children in the age group of 14 years and above. As a marketing manager, which steps would you like to take while launching this product? How will you conduct the test marketing for this product?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Company ABC has a dominant share in the GCC Sauce market and owns a successful brand in the category. Research showed that there was a need for sauce with unique taste which could be taken with Asian as well as Western snack foods. The company introduced “Tom-Tam”, a new tomato sauce with tamarind and tangy spices. The product is targeted at the children in the age group of 14 years and above. As a marketing manager, which steps would you like to take while launching this product? How will you conduct the test marketing for this product?
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