which environmental scanning approach did PepsiCo managers use and please give examples PEPSICOLays Tropicana.QUAKERpepsi.As the world's second largest food and beverage company, PepsiCo realized that the increased focuson health and wellness (both societal and political) meant that the company needed to invest moreheavily in this area. CEO Indra Nooyi's "long-term strategy is to make PepsiCo's 'nutrition business' amuch larger part of the company's portfolio than it is today. She wants to increase what she calls its'good for you' products – snacks and drinks made of grains, fruit, nuts, vegetables, and dairy – fromthe ten billion dollar business it is now into a thirty billion dollar business by 2020." The company hasmoved to acquire brands in the functional food and beverage space (Naked) and increasedinvestment in R&D to formulate healthier ingredients (salt and sugar alternatives) that can beapplied to products within its lucrative soft drink and chips business. While PepsiCo has adapted tothe changing environment, other companies have not fared as well.

The business environment is the total of internal and external factors that have a direct or…

Answered: which environmental scanning approach…

Business

Management

which environmental scanning approach did PepsiCo managers use and please give examples

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Concept explainers

Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.

Question

which environmental scanning approach did PepsiCo managers use and please give examples

PEPSICO
Lays Tropicana.
QUAKER
pepsi.
As the world's second largest food and beverage company, PepsiCo realized that the increased focus
on health and wellness (both societal and political) meant that the company needed to invest more
heavily in this area. CEO Indra Nooyi's "long-term strategy is to make PepsiCo's 'nutrition business' a
much larger part of the company's portfolio than it is today. She wants to increase what she calls its
'good for you' products – snacks and drinks made of grains, fruit, nuts, vegetables, and dairy – from
the ten billion dollar business it is now into a thirty billion dollar business by 2020." The company has
moved to acquire brands in the functional food and beverage space (Naked) and increased
investment in R&D to formulate healthier ingredients (salt and sugar alternatives) that can be
applied to products within its lucrative soft drink and chips business. While PepsiCo has adapted to
the changing environment, other companies have not fared as well.

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