Identify 5 main risks coca cola's customers will be worried about when buying products and justify why?.also provide suggestions on how to reduce this risk perception
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Identify 5 main risks coca cola's customers will be worried about when buying products and justify why?.also provide suggestions on how to reduce this risk perception
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- Consumers can be vulnerable. They may easily believe and be manupilated when marketers have their important and personal information. Marketers may choose groups of consumers who are easier to target and "get" them to spend on unnecessary items. What do you think about this issue? What can marketers do to overcome this dilemma? to generate profits for the company, and at the same time, bring real values and protect the consumers?List and briefly describe 4 variables from the external marketing environment. Provide a brief description of how each of the variable that you list may be able to influence marketing decisions. For example, if you include "technology" as one of your variables from the external marketing environment, you could describe the manufacturing of micro chips that are in many of the products that people use daily, i.e., the camera in your vehicle that shows you what is behind you when you back up uses a micro chip. Many chips are manufactured internationally. Recently, Congress supported legislation that enhances production of micro chips here in the United States. Accessibility to micro chips, enhanced product features, such as rear view alerts for drivers, also enhances product development and innovation. All of the example impacts several aspects of marketing. Then, in your answer, you would list at least two aspects of marketing that can be impacted based on the information in the…Q No. 1: Consumer buying behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Discuss the Top seven Characteristics in Consumer Buying Behavior. Also discuss the steps of Buyer Decision Process?
- What should the firm do if customers want to purchase a product that is not only bad for them but is also bad for the society? How does this impact stakeholders?Identify the types of consumer buying decisions and discuss the significance of consumer involvement?There are three factors that add value to the brand as perceived by consumers. Conduct research on one retail clothing brand and give your assessment of how well it delivers added value in terms of all of the following: Risk reduction
- What are the problems in relation to impulse buying behavior of consumers. How does impulse buying affect business? How will you relate this to the pandemic crises?Describe an unethical situation the could occur within marketing and how you would handle it?Describe the three important marketing concepts you learned about in this course. Explain why these concepts will be useful to you in your current or future position.
- To conduct a consumer analysis for the product—the good, service, or idea—in your marketing plan: 1 Identify the consumers who are most likely to buy your product—the primary target market—in terms of (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. 2 Describe (a) the main points of difference of your product for this group and (b) what problem they help solve for the consumer in terms of the first stage in the consumer purchase decision process in Figure 4–1. 3 For each of the four outside boxes in Figure 4–4 (marketing mix, psychological, sociocultural, and situational influences), identify the one or two key influences with respect to your product. This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.List and briefly explain two reasons why studying consumer behavior is relevant to effective marketing planning. define consumer behavior; describe a market controlled information source; list and describe two factors that may influence the level of consumer involvement.Explain,how marketing affects the decisions consumers make. Explain the role of marketing and how awareness can change the minds of consumers when buying products or services. Identify two or three examples of personal and professional marketing.