List and briefly explain two reasons why studying consumer behavior is relevant to effective marketing planning.  define consumer behavior; describe a market controlled information source;  list and describe two factors that may influence the level of consumer involvement.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
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List and briefly explain two reasons why studying consumer behavior is relevant to effective marketing planning. 

  1. define consumer behavior;
  2. describe a market controlled information source; 
  3. list and describe two factors that may influence the level of consumer involvement. 

 

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