Molly e-mailed her clients offering a free 30-minute massage for referrals. In the following validation set of 100, Class 1 reflects the clients predicted to provide referrals and Class O reflects the clients predicted to not provide referrals. Based on the confusion matrix, what was the True Positive (TP) of current clients who provided referrals for a free massage? Predicted Class 1 Predicted Class 0 Actual Class Class 1 Class 0 19 9 63

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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Molly e-mailed her clients offering a free 30-minute massage for referrals. In the following validation set of 100, Class 1 reflects the
clients predicted to provide referrals and Class O reflects the clients predicted to not provide referrals. Based on the confusion
matrix, what was the True Positive (TP) of current clients who provided referrals for a free massage?
Actual Class Predicted Class 1 Predicted Class 0.
Class 1
Class 0
Multiple Choice
28
63
19
9
9
63
Transcribed Image Text:Molly e-mailed her clients offering a free 30-minute massage for referrals. In the following validation set of 100, Class 1 reflects the clients predicted to provide referrals and Class O reflects the clients predicted to not provide referrals. Based on the confusion matrix, what was the True Positive (TP) of current clients who provided referrals for a free massage? Actual Class Predicted Class 1 Predicted Class 0. Class 1 Class 0 Multiple Choice 28 63 19 9 9 63
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