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Of the five sustainable marketing principles discussed in the text, which one best describes adidas’s approach?
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- Describe the sustainability principles marketers can use to operate in a responsible and ethical manner? What is environmental sustainability? How should companies gauge their progress toward achieving it?Sustainable marketing requires socially, environmentally and ethically responsible actions that bring value not only to present-day consumers and businesses but also to future generations and society. Using relevant examples of your choice, critically discuss how global companies demonstrate their commitment to social responsibility and ethics.Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Do some research and find a company that has developed a proactive plan for sustainability and briefly describe its efforts. Try to find a company that has taken a more self-serving approach and describe that. ***it's for my marketing Class***
- Q No. 4: A company’s marketing environment consists of the actors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers. Describe the environmental forces that affect the company’s ability to serve its customers?What are the pillars of sustainability? What is the concept of sustainable sources?What is sustainable marketing? Explain how the sustainablemarketing concept differs from the marketing concept and the societal marketing concept. (AACSB: Written and Oral Communication)
- Discuss the role of sustainability and corporate social responsibility in global marketing efforts and the opportunities they present for companies.Discuss the sustainable marketing matrix, then explain the advantage that sustainable marketing concept provides over the societal marketing concept.You are the Marketing Director of a multinational company. As part of your job, you have been asked to introduce a new bike brand in the UAE market. Therefore, you have to start with an analysis of the impact of the macro environment. Choose ANY 3 macro environmental forces and explain how these forces could affect the success of the new bike brand.