The Marriott group of hotels wants to use the DEA method to compare the productivity of the JW Marriott hotel at three locations: Chicago (C), New York (NY), and Los Angeles (LA). The input dimensions to be considered are labor hours and marketing expenditure. Output dimensions are monthly revenue and the service rating. The numbers for these different metrics are given in the table below. For Chicago to match the monthly revenue of New York given the current productivity level, how much should its marketing spend rise up to (round your answer to the closest integer)? Given this answer, can we say that Chicago is more productive than New York? LABOR HOURS Chicago NY LA 1200 1400 1000 O $110526, No, Chicago is not more productive than NY. O $110526, Yes, Chicago is more productive than NY. O $106000; No, Chicago is not more productive than NY. $106000: Yes, Chicago is more productive than NY MARKETING SPEND $100000 $106000 $96000 MONTHLY REVENUE $760000 $840000 $700000 SERVICE RATING 4.5 4 5

The Marriott group of hotels wants to use the DEA method to compare the productivity of the JW Marriott hotel at three locations: Chicago (C), New York (NY), and Los Angeles (LA). The input dimensions to be considered are labor hours and marketing expenditure. Output dimensions are monthly revenue and the service rating. The numbers for these different metrics are given in the table below. For Chicago to match the monthly revenue of New York given the current productivity level, how much should its marketing spend rise up to (round your answer to the closest integer)? Given this answer, can we say that Chicago is more productive than New York? LABOR HOURS Chicago NY LA 1200 1400 1000 O $110526, No, Chicago is not more productive than NY. O $110526, Yes, Chicago is more productive than NY. O $106000; No, Chicago is not more productive than NY. $106000: Yes, Chicago is more productive than NY MARKETING SPEND $100000 $106000 $96000 MONTHLY REVENUE $760000 $840000 $700000 SERVICE RATING 4.5 4 5

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

ChapterC: Cases

Section: Chapter Questions

Problem 5.3SD: Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling...

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Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?
Question 2 Quality Air Conditioning manufactures three home air conditioners: an economy model, a standard model, and a deluxe model. The profits per unit are $63, $95, and $135, respectively. The production requirements per unit are as follows: Answer the following questions (a-i) using the output below please be brief. If there are two possible answers one will suffice. Where necessary a range analysis must be shown. a) What is the optimal solution and what is the value of the objective function b) Which constraints are binding and which constraint show extra capacity? c) 100 hours of manufacturing time became available. Evaluate the effect? Explain d) The profit per unit for deluxe model was increased to 150 per unit. Evaluate the effect e) . Identify the range of optimality for each objective function coefficient (unit profit). Suppose the profit for the economy model is increased by $6 per unit, the profit for the standard model is decreased by $2 per unit, and the profit for…
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Compute for MAD, MSE and MAPE using Moving Average Model (past 3 Weeks), В. А. Exponential Smoothing Model (a = 0.2) С. What is your sales forecast for Period 8 using A and B? Period Actual Sales Forecast Error Error Error |Error %| 1 39 44 3 40 4 45 5 38 6. 43 7. 39 MAD MSE МАРЕ Compute for MAD, MSE, and MAPE using the Moving Average Model (past 3 weeks). Use two decimal places and do not put unit of measurement (UoM). (for example 35.00 or 35.40) MAD is Blank 1. MSE is Blank 2. MAPE is Blank 3%. Blank 1 Add your answer Blank 2 Add your answer Blank 3 Add your answer Compute for MAD, MSE, and MAPE using the Exponential Smoothening Model (a=0.2). Use two decimal places and do not put unit of measurement (UoM). (for example 35.00 or 35.40) MAD is Blank 1. MSE is Blank 2. MAPE is Blank 3%. Blank 1 Add your answer Blank 2 Add your answer Blank 3 Add your answer What is your sales forecast for period 8 using Moving Average Model and Exponential Smoothing Model? Use two decimal places and…
What are quality standards and how to guarantee your company has reached them? QUESTION 2:What are the four flows within the corporate environment, which are tried to optimize through logistics? QUESTION 3:Describe supplier selection and evaluation process. QUESTION 4:What are the differences between local and global sourcing? Explain also in which situations either of the options are preferable. QUESTION 5:What is demand forecasting and why it’s vital to the company’s operations? QUESTION 6:Explain the purpose, methods and the outcome of good customer service process. Your answer must be at least 1-2 pages.
Seatwork Compute for MAD, MSE and MAPE using Moving Average Model (past 3 Weeks), В. А. Exponential Smoothing Model (a = 0.2) С. What is your sales forecast for Period 8 using A and B? Period Actual Sales Forecast Error Error| Error |Error %| 1 39 2 44 3 40 45 38 6 43 39 MAD MSE МАРЕ
Case Study: NOCO UNITED SOCCER ACADEMY Subject: OPERATIONS MANAGEMENT Questions: Evaluate Dieken’s different options for growing NOCO United’s customer equity. Develop a set of marketing strategy ideas for each of the options. What could Dieken’s do for market research to better see his options?
Problem data follows: Annual number of customers surveyed 7,600 Cost of survey if conducted by RBG Associates $ 35,000 Costs related to the survey in the prior year. Mailing $17,500 Printing (done by Lester Print Shop) 6,000 Salary of Pat Fisher, part-time employee who stuffed envelopes and summarized data when surveys were returned 2,080 Depreciation of computer and software 1,200 Electricity and phone costs 600 Total $27,380 Number of hours spent on survey by Pat Fisher 130 Required: fill in the yellow cells and also the name of the costs listed under the cost savings. The "Cost of RGB" has been filled in for you. What is the…
QUESTION 1The table below shows the sales figures for a brand of shoe over the last 12 months. Months SalesJanuary 69February 75March 86April 92May 95June 100July 108August 115September 125October 131November 140December 150 a. Using the following, forecast the sales for the months up to January the following year:- ii. A three period weighted moving average using weights of 1, 2 and 3. Assign thehighest weight to the most recent data.
Operations Management CH 3 QUESTION 22 Tucson Machinery, Incorporated, manufactures numerically controlled machines, which sell for an average price of $0.5 million each. Sales for these NCMs for the past two years were as follows: Use Exhibit 3.10. QUARTER LAST YEAR QUANTITY (UNITS) QUARTER THIS YEAR QUANTITY (UNITS) I 12 I 16 II 18 II 24 III 26 III 28 IV 16 IV 18 a) Find a line using regression in Excel. Note: Round your answers to 3 decimal places. y = ________ + ________ t b)Find the trend and seasonal indexes. Note: Round your answers to 3 decimal places. Period Trend Forecast Seasonal Factors Last Year I Last Year II Last Year III Last Year IV This Year I This Year II This Year III This Year IV This is left blank This is left blank This is left blank c) Forecast sales for next year. Note: Round your answers to 2 decimal places. Period Forecast (Units) Next Year I Next…