Q: Why it is important to measure the success of a social media plan and make adjustments?
A: Social media plan is the step by step actions created by the company to achieve the social media…
Q: Explain to Salman what the strengths and weaknesses of a family business are. (Mention 3 strengths…
A: When you start or join a family business, as a family member you may benefit from a variety of…
Q: a) VA values building long-term relationships with its clients. How do you ensure you build…
A: The establishment of a healthy relationship with the customers, clients, primary team members, and…
Q: Brand name selection it should be about the product's benefits and qualities. Agree O Disagree
A: One of many attributes that permit shoppers to recognize and still as distinguish one product over…
Q: 8. Which of the following are examples of distinctive assets of a brand? (Select all that apply.)…
A: Brand's distinctive assets - These are the elements that trigger the memory of a brand including…
Q: Identify the factors that will affect the future of the Internet, social media, and e-business.
A: Social media and e-business depends on internet technology. Businesses use social media platforms…
Q: How e-business can reduce expenses?
A: There are lots of activities going on in any business to create value for the shareholders and…
Q: In order to effectively manage risks associated with information systems, it is necessary to first…
A: A hazard evaluation is a way of calculating the "worst that could manifest for your company." It…
Q: Why a majority of firms are selling merchandise on the Internet?
A: Technological advancements like the internet have made it easy for people to make their purchases…
Q: What is the difference between forum and wikis?
A: A forum is a many-to-many mode of communication that consists of threaded conversation, often known…
Q: What is the difference between business and e-business?
A: Digital marketing methods are used to achieve cost-effectiveness in getting the success of marketing…
Q: What is the difference between publicity and public relations? What is the purpose of each?
A: Publicity and public relations are two terms that are generally considered to be the same by many…
Q: indicates orienting and motivating customer contact employees. differentiated marketing mix seller's…
A: Thus internal marketing refers to the cooperation or communication between managers and employees.
Q: Brand name must be extendable powerful O colored O long O
A: Brand name is a haphazardly embraced name that is given by a creator or merchant to an article or…
Q: Why consumers are concerned about fraud?
A: Action in the offense for deceit can be explained as a reaction of a customer in the return of the…
Q: Products are classified as tangible, intangible, and .
A: Anything that is either tangible or intangible is a product. We are surrounded by products all the…
Q: 4. Goal Programming (GP) is capable of handling decision problems involving: a. multiple goals. b. A…
A: Goal programming is a branch of multi-objective features, which is also a branch of multi-criteria…
Q: use the utility optimizing condition that the ratio of Marginal Utility to Price for any good has to…
A: The increased satisfaction a consumer gets from possessing one more unit of a commodity or service…
Q: Discuss an example of a company that successfully changed its marketing strategy. Describe it's…
A: For this explanation e choose our brand as Ford: Henry Ford created the Ford Motor Company in…
Q: What aspects of physical distribution are particularly important for Honest Tea’s products that are…
A: Every company will create products and distribute them to the end consumers using various methods.…
Q: What is meant by optimizing websites?
A: A Website is a working marketplace or a gateway designed by a company for its visitors. Website is…
Q: Why it is important to determine how social media can improve the organization’s overall…
A: Social media allows for open communication, that assists firms in understanding client demands and…
Q: Question 5: BCG matrix is a strategy tool that guides resource allocation decisions on the basis of…
A: BCG matrix is used by the marketers to allocate their investments wisely in different products or…
Q: What are the major tasks involved in managing a sales force?
A: Sales management plays a vital part in managing the selling activities by measuring the performance…
Q: Explain the concept of motivational conflict and the choices that cause cognitive dissonance in…
A: A form of stress produces motivation. Demands and expectations are at the center of the behavior…
Q: Why photo sharing is a popular form of media?
A: Communication is one of the pillar of any society. Due to communication human can share ideas and…
Q: Describe the main problems you think the salespeople may be facing when trying to close a sale with…
A: Selling in theory is very easy like prospecting, giving a pitch, and showing the benefits and how it…
Q: Explain what are Responsible marketing and Responsible supply chain and operations management are(…
A: Marketer needs to understand what their society and customers expect from them and hence they divert…
Q: Describe Architecture of CRM system
A: CRM stands for customer relationship management. It is a process and technology in which, firms…
Q: What is the role of operations managers?
A: The application of operations management's elementary principles, to the production of services,…
Q: How are businesses using ML and AI to make it simpler for their customers to engage with them?
A: Customer engagement is the degree of a customer engaging with a business or brand across multiple…
Q: What is the difference between traditional marketing and digital marketing?
A: We are all aware that marketing trends in today's era are changing rapidly, and the market has…
Q: Which of the following are examples of distinctive assets of a brand? (Select all that apply.)
A: Distinctive assets are features that cause a brand's attributes and affiliations to be remembered.…
Q: Frito Lay has a new kind of potato chips they want to try selling in just a few markets to make sure…
A: Marketing refers to actions or activities implemented by an organization, thst lead to promotion and…
Q: Facebook Marketing, pleas explain your answer) A travel company wants to know if it gets additional…
A: Marketing is the blood of an organization. No matter what the product is and irrespective of the…
Q: Why most companies tend to use quantitative measurements?
A: Quantitative measurements in terms of business refers to understanding of business performance…
Q: State the two fundamental e-business models?
A: E-commerce or electronic commerce as it is known popularly can be defined as a type of business…
Q: Question 1: What Is Controlling? And why this process is important?
A: Controlling is the process of ensuring that real tasks are aligned with planned tasks. Planning and…
Q: How videos have gained popularity?
A: Marketing is the business function that refers to exchanging value with the buyers of products. It…
Q: When dealing with a difficult customer, the service provider should
A: A customer can be an individual or a company who buys the products or services of another…
Q: What is the main goal of the revenue stream?
A: The various sources from which a firm earns money from the sale of goods or the provision of…
Q: Why companies feel important to have a mix of short- and long-term social media promotion?
A: By making communications through the social media tools different companies and brands engages with…
Q: How will you outline the following to your management team in your own organization? a) quantitative…
A: Make -or-buy Decision: It arises when a company should decide whether to make or produce products…
Q: What are wikis?
A: Social media generates internet based marketing facilities to the business for reaching to larger…
Q: Define social media communities.
A: Communication is very important tool with which we can share our ideas and thoughts the each other.…
Q: When HP (or any manufacturer) tried to sell directly to its customers over the Web, its resellers…
A: The distribution process gives organization a complete path through which they may effectively sell…
Q: Why companies are using key performance indicators?
A: Key performance indicators can be explained as a combination of quantifiable measurements generally…
Q: Apple increasingly selling millions of new iPhones directly to existing and new customers through…
A: Organizations today are changing the mode of selling goods or services. The traditional method of…
Q: 10. Competition among existing firms can not be defined by: Select one: a. Industry growth rate b.…
A: Competition Competition is a scenario or a situation wherein two or more parties are working towards…
Q: What is meant by Resolution time?
A: Customers do not contact customer service businesses because they are bored or lonely. They only…
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- Use the self-concept theory to develop marketingstrategies for the following products:a. The National Alzheimer Association contributionsb. BMWc. Army ROTC recruitmentd. A&W root beere. Purellf. Disney Cruiselinea) How can marketers reduce cognitive dissonance? b) How can consumers reduce cognitive dissonance? Textbook reference: MKTG 12 or 13: Principles of Marketing [Lamb, Hair, McDaniel]4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association 8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera heart pacemaker.
- It’s increasingly clear that many postings on blogs and product reviews on Web sitesare fake or are posted there to manipulate consumers’ opinions. How big a problemis this if consumers increasingly look to consumer generated product reviews duringthe stage of information search? What steps, can marketers take to handle thisproblem?WRITE IN FORM OF WSSAY, IF POSSIBLE. Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workersinvolved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and…2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?
- Using the application of differential threshold concept, suggest any TWO (2) ways that marketers can promote an improved product from an existing one. The existing product is a canned mushroom soup which is now much better in terms of taste with more ingredients.Marketers often discover consumer needs by A) copying the preducts and services of conpetian. B) Implementing a marketing programk C) bolancing the marketing mix elements-the four Ps of the makketng program. D)adverting to diverse groups of ptospectiv buyess E) conductina ethective miskoting reseatch.Marketjng question _ evaluate the effectiveness of marketing management in a given organizational context
- Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and conclusion41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 211) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentation