What is the difference between retail market and wholesale market?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Refer to the structure of the foreign market structure.

 

1. What is the difference between retail market and wholesale market?

Structure of the Foreign Exchange Market
Foreign Exchange Market
Retail
Wholesale
Banks and Money
Changers (Currencies,
bank notes, cheques)
Inter-bank (bank
Central Bank
accounts or
deposits)
Direct
Indirect
(through brokers)
Forward
(outright &
swaps)
Derivatives
(futures, options,
etc.)
Spot
Transcribed Image Text:Structure of the Foreign Exchange Market Foreign Exchange Market Retail Wholesale Banks and Money Changers (Currencies, bank notes, cheques) Inter-bank (bank Central Bank accounts or deposits) Direct Indirect (through brokers) Forward (outright & swaps) Derivatives (futures, options, etc.) Spot
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