Which of the following statements best describe a focus strategy: Select one or more: U a. A focus strategy is an integrated set of actions taken to produce goods and services that serve the needs of a particular market segment, such as a specific buyer group (e.g. young or old people). b. A focus strategy is an integrated set of actions taken to produce goods and services that serve the needs of several particular market segments (e.g. young and old people). C. A focus strategy is necessarily an integrated set of actions taken to produce goods and services with lower production costs than competitors. O d. A focus strategy can be considered a differentiation or cost leadership strategy applied to a limited geographic market.
Which of the following statements best describe a focus strategy: Select one or more: U a. A focus strategy is an integrated set of actions taken to produce goods and services that serve the needs of a particular market segment, such as a specific buyer group (e.g. young or old people). b. A focus strategy is an integrated set of actions taken to produce goods and services that serve the needs of several particular market segments (e.g. young and old people). C. A focus strategy is necessarily an integrated set of actions taken to produce goods and services with lower production costs than competitors. O d. A focus strategy can be considered a differentiation or cost leadership strategy applied to a limited geographic market.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Transcribed Image Text:Which of the following statements best describe a focus strategy:
Select one or more:
a. A focus strategy is an integrated set of actions taken to produce goods and services that serve
the needs of a particular market segment, such as a specific buyer group (e.g. young or old
people).
b. A focus strategy is an integrated set of actions taken to produce goods and services that serve
the needs of several particular market segments (e.g. young and old people).
C.
A focus strategy is necessarily an integrated set of actions taken to produce goods and
services with lower production costs than competitors.
d.
A focus strategy can be considered a differentiation or cost leadership strategy applied to a
limited geographic market.
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