which social media site drives consumer purchasing the most effectively
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- How are retailers using social media to affect your buying decisions?Discuss the challenges by consumers and marketers for conducting online buying and selling process.Explain working of following e-business models – using examples of different companies.(a) Store Front Model (Shopping Cart vs. Shopping Mall)(b) Auction Model (Plane Auction vs. Reverse Auction)(c) Portal Model (Horizontal vs. Vertical Portal)(d) Pricing Model (Name-Your-Price vs. Comparison Pricing)(e) Other Models (Bartering vs. Rebate vs. Free Offering)
- Discuss the role of social media marketing in stimulating demand vs supplyHow much of your product research, shopping, and actual buying take place online? How much of that is conducted on a mobile device? How and how much do your in-store and digital buying activities interact?What are some common objectives of digital marketing campaigns?