EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Question
Chapter 2, Problem 10PA
Summary Introduction
Interpretation: The average value of a loyal customer (VLC) needs to be calculated as per the given information.
Concept Introduction: The value of a loyal customer (VLC) refers to the quantification of the total revenue generated from each client over its buying life cycle.
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