Carsharing

every single day to terminate their business daily. Car-Sharing refers to automobile rental services intended to substitute for private vehicle ownership, with vehicles located in neighborhoods, are rented by the hour, and easy to check in and out. Carsharing ranges from small informal cooperatives to sophisticated businesses with many vehicles. The current transportation market offers consumers many options for purchasing an automobile, but fewer practical options for using a vehicle occasionally. This

http://dir.yahoo.com/business_and_economy/shopping_and_services/automotive/rentals/by_region/countries/ http://www.slideshare.net/DaveBrook/bringing-carsharing-to-your-city http://en.wikipedia.org/wiki/Carsharing Competitors http://www.enterprisecarshare.com/ http://www.carpingo.com/ http://www.hertz247.com/ Price of similar products ******************************************************************************************************* Types of Car Sharing: P2P - PEER TO PEER

So you 've accepted the fact that your car is dangerously depreciating in value every second it 's parked in the driveway but, you still have questions. We realised since launching our business early this year that concept of sharing an underused asset is new to many people! Sure, sharing goods between family members and close friends has always been common practice. But how exactly did the idea of sharing and earning some extra cash from an existing asset become so easily accessible for everyone

1 INTRODUCTION Car2go is a carsharing provider that that utilizes SMART cars for customers to use with in zones for point to point destination and are charged by the minute ($0.35 -$45). The company operates in 32 cities around the world. Car2go launched in 2011 in Calgary (Alberta, Canada) with 125 cars which and has since grown to over 500 (Car2go, 2015). As one of the most successful launches in the company’s history the firm boasts among 80,000 users in Calgary, accounting for over 2 million

As Zipcar is operating in only Boston, there are opportunities for new entrants (with sufficient resources) to establish themselves as dominant carsharing service providers in other cities. This threat to the profitability of Zipcar’s planned future expansion activities would pressure Zipcar to expand rapidly in order to remain ahead of the competition. A major barrier to entry is Zipcar’s patented

JohnSnow – Consulting Firm * Paul Covell – MIT engineer * Investors CircleAlliance Partners: * Dan Holland – Venture partner * Transit Stations * AP reporter – press coverage Competitors: * Europe car sharing companies - Swiss Mobility CarSharing, Drive Stadtauto * Rental Car Companies –

with vehicles located in neighborhoods, are rented by the hour, The current transportation market offers consumers many options for purchasing an automobile, but fewer practical options for using a vehicle occasionally. This contributes to several problems: • It results in inefficient use of valuable assets. Many private automobiles are used only a few hours per week. These low annual-mileage vehicles have high costs per vehicle-mile. • It increases vehicle use. Because cars are expensive to own

Porter’s five forces applied to Zipcar Threat of new entrants: Potential new entrants include existing car rental firms, companies that currently supply cars to car-sharing businesses (such as Volkswagen), and new start-up car-sharing ventures. As Zipcar is operating in only Boston, there are opportunities for new entrants (with sufficient resources) to establish themselves as dominant car-sharing service providers in other cities. This threat to the profitability of Zipcar’s planned future expansion

Zipcar Upon receiving first round financing of $1.3 million, Zipcar is, as CEO Robin Chase describes, “poised for action”. The measures that the company intends to take moving forward will likely determine its future viability as the dominant player in the relatively untapped market of car sharing in North America. Currently, Chase is testing the concept in the single market of Boston, and has ambitious goals to break into other markets along the East and Mid-coast by the end of next year. Having

Defining the Industry In this industry analysis, we will be taking a closer look at Enterprise Rent-A-Car, which operates in the car rental industry. This industry consists of firms who rent automobiles to consumers for a short period of time. This company is a part of the larger corporation called Enterprise Holdings Inc. and is considered to be their flagship brand (enterpriseholdings.com). According to Enterprise Holdings, Enterprise Rent-A-Car is the largest car rental firm in the U.S. and