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| How would you classify Walmart in terms of its position on the wheel of retailing versus that of an off-price retailer? |
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- Recognize how different Retailers determines their best customers?The pandemic has accelerated a shift to buying online. Use your knowledge of retailing and/or customer buying behaviors to suggest and briefly explain two (2) strategies that offline/brick-and-mortar retailers could pursue to win back customersConsider the retail marketing mix. How did Kmart differentiate itself from other retailers with its free shipping program?