Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 15, Problem 3PPT
Summary Introduction

To discuss: The e-commerce platform suitable for HG Company involved in selling of the ingredients for healthy meals online.

Introduction: E-commerce is a business model that facilitates the process of buying and selling of products and services through online portals over the internet. It does not require physical presence of buyers and sellers for completing a transaction. E-commerce enables the organizations to establish their presence in the market or to increase an existing market position. It offers a cheaper and more efficient distribution chain for the products or services of organizations.

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