Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
Chapter 15.2, Problem 1TP
Summary Introduction
To determine: The channel of distribution and the intermediaries participating in it.
Introduction:
The channel of distribution refers to the path by which the marketing intermediaries like the agents, brokers, wholesalers and retailers transport the produced goods to the consumers. It refers to the way of whole process from manufacturing to consumption.
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Chapter 15 Solutions
Understanding Business
Ch. 15.1 - Prob. 15.1AQCh. 15.2 - Prob. 15.2AQCh. 15.2 - Prob. 15.2BQCh. 15.2 - Prob. 1TPCh. 15.2 - Prob. 2TPCh. 15.2 - Prob. 3TPCh. 15.2 - Prob. 4TPCh. 15.3 - Prob. 15.3AQCh. 15.4 - Prob. 5TPCh. 15.4 - Prob. 6TP
Ch. 15.5 - Prob. 15.5AQCh. 15.6 - Prob. 15.6AQCh. 15.7 - Prob. 15.7AQCh. 15.7 - Prob. 15.7BQCh. 15.7 - Prob. 15.7CQCh. 15.7 - Prob. 7TPCh. 15.7 - Prob. 8TPCh. 15.7 - Prob. 9TPCh. 15 - Prob. 1CECh. 15 - Prob. 2CECh. 15 - Prob. 3CECh. 15 - Prob. 4CECh. 15 - Prob. 1CTCh. 15 - Prob. 2CTCh. 15 - Prob. 3CTCh. 15 - Prob. 1PPTCh. 15 - Prob. 2PPTCh. 15 - Prob. 3PPTCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.arrow_forwardWhat are Distribution channels in marketing and also explain its functionsarrow_forwardexplain, are some common challenges and limitations associated with managing Marketing distribution channels ?arrow_forward
- What is the role of Marketing Channels and Channel Intermediaries?arrow_forwardWhat are some common challenges and limitations associated with managing Marketing distribution channels?arrow_forwardMarketing channels are merely intermediaries, they just add to costs, without adding any value. Do you agree? Illustrate your answer with examples ?arrow_forward
- Give your own example of general types of marketing intermediaries (one example per type).arrow_forwardExplain why companies use marketing intermediaries. What are the functions of intermediaries?arrow_forwardWhich channel and intermediaries will provide the best coverage of the target market?arrow_forward
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